Village Candle Rebrand
For a school project, I decided to rebrand Village Candle. I noticed Village Candle and Yankee Candle looked very similar in their branding. Therefore, I wanted to give Village Candle a new look that would be all their own.
To begin, I designed a new logo. I wanted to develop a look that would set apart Village from other candle logos, but still be recognizable in the candle world.
Next, I updated the label look. I wanted to give the labels a look made it stand apart from other labels, but still maintaining Village Candle's history. I also wanted to make the labels feel more modern.
Then, I wanted to see how the labels would look on the candles, so I created 3D models to check out the new labels and how the would look across different candle sizes and shapes.
Lastly, in order to ensure logo and brand identity, I created official brand standards. The official brand standards also make sure the logo is used properly.